Buying a Home Ann Morgan
Most people assume a new home costs more than an existing one. Right now, that's often backwards. Mortgage rates are at their highest point since January 2025, builders have homes to move, and they're competing on the thing buyers care about most: the monthly payment.
Here's what's happening nationally, what I'm seeing in Stillwater this month, and how to compare a new build to a resale home so you know which one actually costs less.
I spoke with Ideal Homes in Stillwater this week, and here's what they're offering for October 2026:
One important detail: this is not a discount off the price of the home. It's an incentive of up to those amounts, and how much you can actually use depends on your financing guidelines. That's why two buyers can walk into the same sales office and come out with different numbers.
Ideal Homes builds in Park Valley and The Canyons, two communities I know well. I've closed 9 new construction homes so far this year, and 6 of my sales since 2024 have been with Ideal Homes, so I can tell you how these incentives tend to work in practice. Talk to me and your lender before you talk to the sales office, so you know what your financing allows. The timing matters too, since this offer is for October.
Builders can't wait for the perfect offer the way a homeowner can. A finished home sitting empty costs them money every month, so many are motivated to sell before they build more. National numbers from the National Association of Home Builders (NAHB) show how common that is:
Those are national figures, and Stillwater is its own market, so your numbers may look different. That's exactly why it's worth comparing real homes side by side instead of assuming.
Use this calculator to compare your buying power at different rates.
When you put two homes next to each other, look beyond the list price:
And once you're under contract, lock your rate so a jump before closing doesn't raise your payment.
This is the part most buyers don't know. The friendly rep in the builder's sales office works for the builder. Their job is to protect the builder's bottom line, not yours.
Your own agent flips that. As your agent, I can tell you whether a builder's price and upgrades stack up against other homes nearby, negotiate for a lower price, free upgrades, or a rate buydown, and make sure you don't skip a home inspection, which is worth doing even on a new build. Bring your agent with you the first time you visit a model home, not after you've already signed.
Rates are higher, and relief on rates could take a while. But waiting isn't your only option. With builders competing on price and incentives, new construction may be the better deal in Stillwater this month, and the only way to know is to compare the monthly payment on a new build against a resale home.
I keep an updated breakdown of every active new construction community in the area on my Developments Page, including Lennar's Los Rancheros and Frye Farms, Ideal Homes' Park Valley and The Canyons, and Homes by Taber's Trophy Ridge in Perkins. If you'd like to see what your numbers look like on a new build versus a resale home, reach out and I'll walk you through both.
Ann Morgan is a REALTOR® with Real Estate Professionals in Stillwater, Oklahoma, specializing in new construction and OSU parent-buyer relocation. She has closed 9 new construction homes so far in 2026. She ranked top-3 in the Stillwater MLS in 2025.
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